I have often read articles regarding how to market to the right clients, how to showcase and sell your photography style but in all honesty, I wouldn’t have a clue how to market myself unless I only photographed weddings that were underwater. With all the fantastic talent out there now, I find it difficult to market based on a style of photography. Photography, weddings especially, go through trends. Wedding photographers can showcase their work based on those trends, but trends are always changing. That means photographers would have to constantly be re-branding and re-marketing themselves. Maybe that’s just part of the business, but it seems discouraging to me to be so cosmetic. Yes this is a visual industry but I want people to see me and my photography, not trends.
This Winter, I was trying to work out how I wanted my website to look and function. How to be different. I recently read an article that encouraged promoting yourself rather than your photography. A light bulb went on. I am a very unique person with an original personality. Why am I not marketing this? My photography blog and website should be about me! Since, I have started thinking about a complete re-brand of my business. New logo, website, blog design, business cards, packaging, etc. I am so thrilled at the idea! A few months ago I was scared to death of trying to give my business the kick in the butt it needed, but with this new surge of inspiration I can’t wait to dive in! I’m a graphic designer and illustrator, why am I so afraid of doing what I did in school for 3 years? I will admit that it is most difficult to brand yourself, but by now I should have a good idea of who I am and who I want my clients to see.
I have started a “Pinterest” which has really opened my eyes to the possibilities of collecting ideas and inspirations for my re-brand as well as boards to send my clients! What better way to give my clients an idea of my style then to show it to them! If you’d like to see my boards so far, feel free to have a look at my Pinterest! I’d love to follow you back, too!
Starting on my way to marketing myself I had my assistant and boyfriend, James, take a few photos of me yesterday while the sun was around! I can’t wait to start re-working my brand, starting with marketing my greatest attribute: ME!